GEELY EMGRAND 7 LAUNCH

Mikano International Limited, exclusive partner of Geely in Nigeria, wanted to drive massive awareness for the launch of the Geely Emgrand 7 and X-7 Sport.

EXECUTION

Medios Africa executed a full-range of media amplification activities to drive awareness and consideration for the brand. Using a blend of relevant media channels, we organised a media briefing, developed a press release and blog post, facilitated new coverage on key TV platforms, interviews, amongst others.

RESULTS

• Our media intervention generated over 60 media mentions across print, online and electronic media
• Over 40% earned media
• 20 journalists attended the media briefing