Public Relations
In today’s hyper-connected world, new trends emerge, competitors come in and disrupt sectors and customers expect more from the brands they love. Many brands struggle to stay relevant in this clime.
That’s where we sweep in. We help evolve the story and elevate the conversation, making brands relevant in new ways. We accomplish this by deploying only the media and influencers that have the most sway with your target customers and with content and events that elevate brand messaging, promote thought leadership, and provide tangible business results.
Our understanding of the 21st-century audience differentiates us from the rest. We have an insight-based approach to public relations. We cut through the clutter to build and maintain a favorable reputation and perception for brands amongst all key stakeholder groups.
We know how to drive relevance today and sustain it for the future for heritage companies looking to connect with new audiences or emerging brands looking to establish themselves in a competitive industry.
Issues and Crisis Management
Crisis situations are generally considered to be unanticipated, unpredictable, and highly uncertain. Today, organizations must be prepared for the unexpected. Our unpredictable world poses risk for even the most transparent organizations. Virtually every news item has reputational impacts and the potential to become viral in minutes or hours, not days or weeks.
When stakes are the highest, rapid response and strategic counsel are critical to control the situation and emerge in a position of strength. We offer a full spectrum of crisis communications planning, positioning, and protection to help companies, organizations and executives successfully weather any storm.
We are constantly tracking and addressing clients‘ issues before they snowball into full-blown crises. Beyond managing issues, where crises are unavoidable, we help clients navigate the murky waters through strategic advisory and tailor-made crisis management strategies that turn the tides in their favour and ensure business continuity.
Media Engagement and Management
Publicity is good, the right publicity is better…
Having a reputable news source feature your brand has been the holy grail for marketers over the years. And while integrated marketing strategies have evolved, media relations remains one of the most powerful and fundamental tools in your arsenal.
At Medios, our Media Relations Consultants:
- Understand the dynamic shift in how news is created and covered.
- Can craft the story to support your business and marketing goals.
- Have the relationships and insights to get your story in front of reporters.
- Know how to leverage publicity results across your owned and shared marketing platforms.
Our consultants start with thoughtful analysis of key issues, deep knowledge of your industry, and an understanding of what makes news. We are relentless and that means we’ll always have new ideas to contribute to help you better tell your story.
With years of cordial relationship with key media stakeholders, we have extensive influence across print, digital and electronic media locally, regionally and internationally. Our understanding and relationship with the media, as well as strategic media approach, has seen us maintain constant visibility for our clients.
Content Creation and management
We are professional storytellers who know how to dig deep and find that which will make people stop, listen, watch and engage. We tell stories that transform the way people think and influence their actions.
Content is key and we’re talking about the right content for the right platforms. Always custom, always smart, and creative.
Visuals that stop you, copy that grabs you all to get your message delivered and video that positions you as a leader. Creativity is our craft and we never underestimate its undeniable power.
Digital Communications and Social Media
Our secret recipe is our people who understand the entire marketing spectrum in order to bring digital programs to life. Our consultants audit & listen, answering the hard questions in order to create campaigns that increase visibility, conversions, and revenue.
With over 3 billion people logging into social platforms every day, you need a sound strategy & Social Marketing Playbook to deliver above the competition. You will need our digital consultants on your side to maximize your paid and organic social presence.
Allow us put your brand under our microscope with a digital & social audit and see what we uncover.